The Corona Crisis - Opportunity for Online Trade

by Carlos
3 Minuten
The Corona Crisis - Opportunity for Online Trade

Advertisement - The headlines during the lockdown were full of threatening company bankruptcies. The retail sector is going under, a wave of bankruptcies is coming. But what went a little unnoticed was that the Corona crisis is a danger for some, but an opportunity for others. As is customary in a market economy, those who act with foresight and adapt to circumstances are rewarded.

There have always been and still are two types of people who dominate in a crisis: The one complains and calls for help. They do not understand that only they can help themselves. The others recognize the new challenges and adapt by changing their business model.

We are talking about online commerce. Internet giants like Amazon are among the winners. But smaller companies can also benefit, even with a company that is only regionally based.

The time factor is important in this adaptation: If you hesitate too long to make your regionally positioned company known to potential customers via the Internet, you will have no chance of catching up.

It is important to look for a partner who knows his way around. This partner should also have a regional presence. If you want to set up or optimize an online store in the Würzburg area, you should also look for a company that specializes in web design in Würzburg. Because the development of an Internet presence is not only a race against time, but also against regionally positioned companies that offer similar products and services. If you are not listed on the first page of the Google search engine, you hardly have a chance to draw customers' attention to your Internet presence.

Search Engine Optimization (SEO) is the technical term for this. The aim is to use many measures to make Google prefer its website to comparable websites regarding one keyword or a combination of different keywords. Popular measures are to optimize the content of the websites. This can be achieved by revising the structure, providing useful customer information and ensuring an optimized user experience. What at first sounds like a collection of conjuring tricks, however, are real improvements that the customer notices. You can test this for yourself by entering any keyword in Google and calling up the top hits: you will find quite high-quality pages.

If you too would like to be one of the profiteers of the Corona crisis and prefer to take matters into your hands instead of calling for help because everything has supposedly got so bad, then look for a partner who will support you actively. If you come from the Würzburg area and would like to set up or optimize an online store or your company homepage: Contact to get information about your possibilities in a first non-binding consultation.